The platform is rolling out a updated setting that allows them to reduce the quantity of AI-made media appearing in their feeds. This move comes as the company revealed that it now features over 1 bn AI videos.
Pilot Phase and Launch
The update is undergoing trials over the following weeks before a full-scale launch. This development coincides with a increase in AI-generated material, fueled by new content generation software.
AI Proliferation Online
Recent reports that nearly one in 10 of the quickest rising channels on a popular video site exclusively feature clips produced artificially. A considerable share of this output is deemed “AI slop”, a term for substandard, mass-produced content that is typically illogical or bizarre.
Our research shows that a lot of users enjoy content created using AI tools, including computer-generated images to science explainers, and we intend to provide users the ability to see more or less of that, based on their own choices,” commented a spokesperson.
Scale of AI Content
The service announced that there are currently over a billion videos on its network tagged as AI-generated. Collectively, over 100 million media items are submitted to the platform each day, making AI content a limited part of its total content library.
How to Adjust Settings
Members will be able to reduce or increase the volume of artificial media they see by accessing the topic control setting in the app and selecting “AI-generated content”. Further subjects that currently be controlled under the tool encompass politics, style, cosmetics, and choreography.
AI Disclosure Rules
TikTok’s rules oblige creators to identify “realistic” AI-generated content, and it prohibits dangerous deepfakes of well-known individuals or critical incidents. Any realistic AI-generated clip that is without a tag can be deleted under its terms of service.
In addition, the app will from now on attach an “AI-made” label to content created with its built-in AI features, or identified by an collaborative effort for identifying artificial media. This measure is designed to help prevent users from attempting to bypass the labeling process.
AI Literacy Programs
The company is additionally establishing a two million dollar awareness program for experts and institutions to produce learning resources about using AI responsibly. This initiative will assist non-profit groups focused on teaching programming and robotics.
Moderation Strategy
The video-sharing app has defended its moderation strategy, amid debate over intentions to cut jobs for numerous review team members in the UK. It is planning to eliminate hundreds of positions in its content moderation department in London, with trade unions and digital protection specialists voicing alarm that people are being substituted by AI moderation.
A trust and safety lead clarified that staff-based oversight would continue to be important, but automated tools can protect employees by eliminating the most graphic content before it gets reviewed by staff. TikTok reported a 76% decrease in explicit and harmful content seen by content reviewers over the last 12 months due to reliance on its machine learning processes.
“We think that it’s essential to combine staff and AI to keep the platform safe,” the official commented. “We’ll have staff as integral to the approach, but we further consider it’s extremely critical to minimize viewing of unsafe media as rapidly, which is where a extensive automated help is really helping us operate efficiently.”
